Molton Brown Reinvents Peak‑Season Luxury with SAP Customer Experience

The heritage brand finds new reliability, agility, and personalization in its digital customer experience.

Thomas Saueressig Appointed SAP Chief Customer Officer

WALLDORF — The new Customer Value Group Board area will strengthen SAP’s customer-centric operating model.

FC Bayern Scores Big with RISE with SAP to Future-Proof Club and Organizational Operations

WALLDORF — Continuous updates, integrated analytics and AI capabilities will enhance fan experiences and strengthen operational agility.