Amid turmoil, questions loom for SAP at Sapphire

[Stanley Veith]

You could look at SAP’s recent flurry of eye-opening news—high-profile executive departures, reorganizations and most recently, a layoff announcement—as a negative thing, given they come just weeks before the company’s big Sapphire conference in Orlando.

Sapphire is SAP’s biggest opportunity to set out its agenda to customers and partners, and recent events could arguably prove distracting to that mission.

But looked at another way, Sapphire presents SAP with an opportunity to clearly explain its new path forward while the changes remain top of mind for customers, partners and industry observers.