When it comes to enterprise software vendors, SAP wants to be not just the largest but also the most simple. That’s the message behind SAP’s new theme, “Run Simple,” rolled out at its annual SapphireNow user conference in Orlando last week.

At first glance, the theme of simplicity is an odd one. For over 20 years, SAP has been widely regarded as having software that is functionally rich but enormously complex.

Views: 20

Reply to This

SAP News

SAP Completes Acquisition of Reltio

WALLDORF — The acquisition helps customers make their SAP and non-SAP enterprise data AI-ready.

SAP Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Warehouse Management Systems

Being recognized by Gartner as a Leader for the 12th consecutive time reflects the trust customers place in SAP to manage critical logistics operations worldwide.

SAP to Acquire Prior Labs to Establish a Globally Leading Frontier AI Lab in Europe

WALLDORF & FREIBURG — SAP and Prior Labs plan to turn top AI research into enterprise-ready innovation.

© 2026   Created by Maisam Agha.   Powered by

Badges  |  Report an Issue  |  Terms of Service