Five things SAP needs to do to make "simple" real

[Pearlene Penwell]

There’s probably nothing harder for a business to accomplish than these two things: 1) make the complex simple; and 2) change market perceptions. But, at SAP’s recent SAPPHIRE NOW 2014 user event, SAP CEO Bill McDermott and other SAP executives ambitiously outlined SAP’s strategy to accomplish both of these challenging goals simultaneously.