Former SAP exec launches event management platform
Former SAP VP of Global Marketing, Vinay Iyer, has launched Goombal, a cloud event management platform, he told TechRadar Pro on May 15. Goombal is designed to leverage cloud and mobile technologies to help event planning teams run events with more flexibility and greater insight into return-on-investment (ROI).
Iyer touts the new platform as a tool that will help organizations automate the data collection, reporting, project tracking and document management associated with pre-, post- and live event management.
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