How To Avoid The Business Blunder That Cost Star Wars Makers $7 Billion

[Many Goddard]

By Mika Sissonen, Senior Marketing Manager, SAP Social Software

In 1973, George Lucas approached 20th Century Fox Studios with the idea for Star Wars. It was going to be his next film after American Graffiti, which had been a big hit earlier that year. While Lucas was set for a large raise for his directing services – from $150,000 for American Graffiti, to potentially $500,000 for Star Wars – he had a different twist ending in mind.