SAP Buys SeeWhy for Its Hybris E-Commerce Platform
SAP, which just announced the purchase of marketing provider SeeWhy to beef up its Hybris e-commerce platform, is playing catch-up with such competitors as Oracle, Salesforce and IBM. Oracle, for instance, has added the companies Eloqua, Responsys and BlueKai to its stable, and Salesforce has purchased ExactTarget, among others.
SAP News
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