TOMY boosts toy orders with SAP-based mobile sales app
TOMY, the world’s fourth largest toy company, is rolling out a mobile app for its sales team that it says has already helped some early adopters achieve a 20 percent increase in customer orders.
The SAP-based app is the newest piece of technology that the company has developed since it implemented SAP’s e-commerce platform across the business in April 2007.
SAP News
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