Your Next CMO Could Come From These 5 Hot, But Unexpected Areas
Your current CMO has probably come from a traditional marketing background, with a resume that includes leadership in brand, advertising, creative, and operations. They may be firmly aligned to a lead gen camp or more creative minded with a focus on brand experiences. If you are lucky, your CMO is a rich tapestry of disciplines. If you are lucky! The landscape is changing for the future CMO.
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