Salesforce.com pins growth hopes on industries, wants to be bigger than SAP

[Farah Ellerman]

Salesforce.com is betting that a push into industry-specific versions of its cloud-based software can help it maintain its breakneck pace of growth, and even usurp SAP as the industry’s largest enterprise application vendor.

One way to meet the latter goal is by “speaking the language of industry,” said Salesforce.com President and Vice Chairman Keith Block, during a company event in Boston Wednesday.