SAP acquires SeeWhy, eyes targeted marketing

SAP bulked up its marketing cloud Tuesday with the announcement that the German enterprise software giant plans to acquire Boston-based behavioral marketing provider SeeWhy.

Using data based on individual customer behaiors, SeeWhy's marketing platform triggers personalized campaigns using email, desktop advertising, and mobile and social channels.

The company's patented SeeWhy CORE platform is a definite star of its portfolio. It uses real-time in-memory processing to calculate the next best action of individual customers at a particular moment in time, and then analyzes that data using non-traditional architecures. SeeWhy said in a company blog post explaining the acquisition:

Views: 6

Reply to This

SAP News

SAP Leaders Redefine the Digital Sovereignty Debate

The debate over digital sovereignty has widened.

Connected for Growth: What’s New with SAP Customer Experience in Q2 2025

New innovations help deliver more intelligent, connected experiences at every touchpoint.

Merrifield Garden Center Nurtures Omnichannel Innovation

A cornerstone of northern Virginia’s horticultural community, Merrifield is modernizing its retail operations with the help of SAP and Syntax.

© 2025   Created by Maisam Agha.   Powered by

Badges  |  Report an Issue  |  Terms of Service