New SAP Channel Chief Readying New Partner Business Models

[Nicholas Nickens]

Rodolpho Cardenuto would like to see SAP's channel partners involved in 100 percent of the software company's customer interactions.

"My mentality is very pro-partner," said Cardenuto, who was named SAP's global channel chief earlier this month. "I want the partners to touch 100 percent of our business. Our customers need them," he said in an exclusive interview with CRN on the eve of SAP's Sapphire Now conference in Orlando, Fla., for customers and partners.