By Mika Sissonen, Senior Marketing Manager, SAP Social SoftwareIn 1973, George Lucas approached 20th Century Fox Studios with the idea for Star Wars. It was going to be his next film after American Graffiti, which had been a big hit…See More

Well this isn’t exactly breaking news covering important events like the government shutdown in the US or the talks over Iran’s nuclear stockpile but great examples of content marketing don’t often make the news.Earlier this week, famous street graffiti artist “Banksy” put up a booth in New York’s Central Park and offered up signed pieces of his sought-after artwork for $60 each.In fact, he went hours without…See More